Jet Airways GlobalLinker
Jet Airways GlobalLinker

Relationship Marketing - Business concept of the day

Relationship Marketing - Business concept of the day

Marketing

GlobalLinker Staff

GlobalLinker Staff

12 Oct 2018, 09:30 — 1 min read

Definition: Relationship Marketing is a facet of Customer Relationship Management (CRM) where marketing activities are focused on long-term relationships with stakeholders and customer loyalty instead of short-term sales targets and customer acquisition. 

Example:
An airline company set up a frequent flier program to offer extra benefits like priority boarding, free upgrades, airport transfers etc to its loyal guests for a long-term retention. 

Business Insight: This strategy reduces Cost Per Acquisition (CPA) drastically. 

 

Posted by

GlobalLinker Staff

We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.

Recommended articles for you

Got an inspiring story?
Get featured on SME inspirations

Already a member?

Sign In

Got an inspiring story?
Get featured on SME inspirations

Already a member?

Sign In

Jet Airways GlobalLinker - GET THE BIG BUSINESS ADVANTAGE

Visit mobile site