Jet Airways GlobalLinker
Jet Airways GlobalLinker

Demographics - Business concept of the day

Demographics - Business concept of the day

Business Development

GlobalLinker Staff

GlobalLinker Staff

14 Sep 2018, 12:30 — 1 min read

Definition: A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc. it helps marketer segment markets according to several dimensions like age, race, gender, income, education etc. it helps marketers to market their products to end consumer accurately.


Example: The luxury apparel brand found that its target demographic was middle-aged working professionals. with an income of $100K upward. 

Business Insight: Some businesses use official census information to segment and analyse target demographics.

 

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GlobalLinker Staff

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